Facebook Marketing is the latest craze on the internet. Many of the big boys of the online marketing world have jumped on the band wagon to see what all the hubbub is about. In all of their excitement, some of them may not have taken the time to consider some of the dangers involved in being so heavily involved with the Facebook world. You should be aware of these dangers and protect yourself before you take the plunge into becoming heavily involved with Facebook marketing.
Many people don’t realize that what they post on Facebook can be distributed to other individuals and the general public. Anything on your wall or status can be picked up by anyone who has an internet connection. It goes beyond that, though. If you post information about sales or promotions, your friends can also view it. This means if someone posts something on your wall about raising funds for a group you belong to, you could end up picking up credit card information or personal information from your friends.
Don’t think that Facebook is solely for personalization. You can use the site to help market your business, but you have to be careful. The information you publish will show up on the internet where anyone who takes a quick glance at your profile can read it. This can be detrimental to your business. You don’t want to attract a lot of unwanted visitors just because you happened to be online when someone was looking for more information about your product.
Be sure to use the “opt-out” feature before you start using Facebook Marketing to gather information about your customers. Most people who sign up to become fans of a business won’t want to be bombarded with constant messages asking them to “like” or “add as many friends.” By using the privacy settings on Facebook, you can ensure that only those who want to be notified will receive the messages. This will prevent spammers and others from using your contacts list to send unsolicited spam messages.
One thing you may want to consider is having a separate page for your business. People will be attracted to your business’s page if they can see what you are promoting and possibly purchase your products or services. You can build this page as a subpage in your main Facebook page. You should keep in mind that the information you publish on your main page is publicly visible to all your friends.
You can make your Facebook Marketing efforts more effective by offering a variety of incentives to your friends. If you create contests that are related to your business, you will have a greater chance of attracting new customers. You should keep in mind that these contests should not be for something such as a raffle or sweepstakes. These kinds of activities will only have the opposite effect.
Once you have gathered a large number of friends, it is important to let them know that you exist. Invite your friends to become fans. Ask them to post comments, suggestions or questions regarding your business on your wall. If you respond to their comments and suggestions, you will begin to build a relationship with your friends and may eventually attract new potential customers as well.
The overall goal of your Facebook marketing strategy should be to create relationships with others. When you do this, you will find that you are happier and that your business is doing better. Your business will be able to grow without the help of a traditional advertising campaign. In addition, you will be attracting new people who will become loyal customers over time. If you follow the advice that has been previously provided, you will find that your business will eventually flourish.