We need to step back and look at Facebook marketing for a moment and understand the nature of that platform. You might think that it’s easy, but it really isn’t.
Facebook marketing is not a single action, nor is it a single idea. It’s much more complex than either one of those. You’re better off if you’re able to build a strategy that runs on autopilot.
To do that, you’ll need to be on Facebook for a while. You’ll also need to have some sort of relationship with your customers. The best Facebook marketing strategies involve building relationships first and then building your brand as you interact with them. As a result, you need to make sure that you build up some “relationship capital” with your potential customers.
For Facebook, this means listening to their comments. Facebook loves commenting and follows the comments so they can find out what people are saying. That’s why you need to pay attention to their comments to get a sense of their brand.
Ask them to provide feedback on your profile updates and recommend products to them. People are addicted to social media so they will jump at the chance to give you suggestions about something they really like.
Always answer a question in your profile, update or newsletter and then write something back. This allows you to build trust and build a rapport with your customers. It also makes you a person who’s actually interested in communicating with them on an ongoing basis.
When you have an online presence on Facebook, create a group for your business. Your customers are already taking advantage of their groups and interaction that help to build trust with them.
Post content that’s related to your brand to your page. Once again, it helps to build a relationship with them. In fact, social networking can help you build relationships because you are now able to interact on a regular basis.
Don’t just give them one thing to do, though, because different things require different levels of engagement. You should also engage your fans in some way. This is a great way to get new customers.
Create fan pages to interact with your fans directly. Share the good news and create a community around you. These types of fan pages allow you to go deeper into the minds of your fans, even if they haven’t even joined Facebook yet.
A lot of these ideas are pretty common sense, but it’s good to remember that real fans who are willing to share content are worth following and interacting with. It’s a matter of watching how your followers use your profile and recommend and discuss things with you. A lot of this can happen through Facebook’s Groups and comment threads.
Your Facebook marketing strategy should include a social tool. This is true for anything from email to updates to your product. You want to bring your fans closer to you, not force them to talk to you on your behalf.