Here are a few Facebook tips for marketers that could be very helpful to your business. If you want your business to be successful on the social networking site, then you need to get some advice from someone who knows a thing or two about this new tool.
First of all, don’t be afraid to ask questions. It’s okay to voice your opinions and to ask questions about what the company is doing or not doing. Once you’ve gotten a feel for the site, this should become second nature.
Secondly, as you build up your network, you should invite friends who are not yet on Facebook. Make it a mutual decision that no one will be turned off by a friend who’s not on Facebook. Friends are the real lifeblood of your business, so work to build these relationships. You can give them great content, and this will help them see that you have a genuine interest in your customers.
Use “Like” buttons to the fullest extent possible to optimize your page for more exposure. You should be able to tell if someone has “Liked” your page. Even when the other person deletes the “Like” on Facebook, that won’t do you any good. You’ll just end up being forgotten!
As much as possible, try to give each of your visitors the feeling that they’re visiting a separate person. That way, when someone does a search, he or she should come up with specific results based on what they entered into the search box. You want to provide your visitors with an experience of being taken to each of your pages.
Give your page a professional look. Don’t clutter it up with unneeded ads and links. Be sure to add your contact information, if needed, as well as the phone number, as most people will be able to reach you through there. Many times, a site with less clutter works better for marketers than a site with a bunch of advertisements.
Provide the right kind of content to your fans and potential clients. Try to come up with some interesting topics that will keep your readers interested. If you do this, then you’re giving yourself a leg up on what other sites are doing on a similar subject.
Since so many people use Facebook to market their products and services, don’t underestimate the power of your page. People are naturally attracted to others who are active on the site. You’ll notice this automatically as soon as you start marketing your business. People will get interested in knowing what’s going on at your site.
With all of the excitement surrounding Facebook, don’t forget that there are a lot of people out there just like you. These folks will be a great resource for your company. Don’t limit yourself by thinking that your page is only a marketing tool for your business.
Remember that you’re representing the brand of your company. Don’t be too quick to put yourself in the spotlight and to show off your product or service. You can’t advertise the negative aspects of your business. On the contrary, try to be positive and to create a positive atmosphere for your customers.
Remember that these people will come back again. Even if you’re having a terrible day, just because you can’t find something interesting to say on your page, doesn’t mean that your fans are going to stop following you. Don’t go out of your way to make your page all about you. In fact, keep it simple and personal and let the company logo and name are the first thing that your followers see when they log on.
The good news is that you can develop a good number of loyal customers by using Facebook. You just need to know what to do and how to do it, so your campaign will be successful.